More advertising agencies and Fortune 500 corporations are moving towards city skylines to brand their products and kick off mega marketing campaigns in a more dramatic fashion. As billboards become more the norm, many firms are turning to building wraps and wallscapes to get their messages across to the public. According to I.T. Strategies, the outdoor building wrap market is forecast to grow at a 15 percent clip between 2006 and 2010.

Some building wraps can go beyond ten stories high depending on the size of the building. Custom sizes and shapes are another option that can also be utilized for added dramatic impact. The creative teams at these agencies realize the sky’s the limit when it comes to getting their brand message to the people driving by or walking on the streets below.

Click here to read the rest of this article in Wide-Format Imaging magazine, and be sure to pick up our e-book on megawraps.

The use of large format fabric with digitally-printed or vinyl graphics opens up a world of opportunity to trade show exhibitors, entertainment and set designers, museums, event planners, and more. Fabric output is lightweight, easily portable, suitable for outdoor use, mood enhancing, pliable, and accepts vibrant color graphics. So says Kim Crowley over at Digital Output magazine. She talked with the folks over at Moss for a great take on this topic. Click here to read it for yourself.

Successfully executing a building wrap project is a little bit like conducting a symphony orchestra. With so many players involved, everyone needs to be reading off the same sheet of music, at the same time, to make beautiful music. So says Thomas Franklin over at Digital Output magazine. That’s probably why so many conductors have such crazed hair and wild eyes. Printers may be better groomed, he says, but the pace of a building wrap project is no less frenetic and the coordination no less complex.

Click here to read the rest of this article, or check out our e-book on Megawraps!

Krumee Designs offers a nice photo of what looks like an easy vinyl installation job on a shiny black truck. Check out the photo. What are the challenges of applying vinyl to a shiny black surface? I’ve  invited the guy from Krumee to give us more detail on this job.

Military Wraps has selected MACtac as the sole digital vinyl supplier for new camouflage technology designed specifically for the United States military. Combining a vinyl-adhesive process with photographic digital detailing, the camouflage technologies, known as Photo-Stealth and Photo-Real, improve the process of painted-on concealment currently employed by the U.S. military.

MACtac’s patent-pending process marks a new stage in military concealment, with the camouflage vinyl matching terrains so vividly that vehicles, weapons and equipment blend into the surrounding battlefield environment. Read the rest of this entry »

The Hampshire Chronicle News reports Sam Williams completed the ultimate conversion when he got his team of vehicle wrapping technicians to wrap two 40-foot articulated lorries, turning them into shining emblems for the England rugby team, and one of its sponsors.

Williams told the Hampshire Chronicle, “I run a specialist vehicle-wrapping business, Raccoon, based in Durley. I secured a deal to wrap two vehicles, and when they turned up they were monsters! My team worked fast, though, and got the livery onto the vehicles in a single day.” Read the rest of this entry »

Mutoh America just announced a new line of high-performance variable drop mild-solvent printers. The Blizzard series will make its debut at the SGIA in Orlando. Mutoh promises these printers offer impeccable output quality at 430 square feet an hour and can reach top speeds up to 861 square feet an hour in production mode. Read the rest of this entry »