Elite Wraps is pushing the concept of ‘partial vinyl vehicle graphics.’ That’s an interesting new twist on the concept, marketed a bit differently. The approach combines the traditional cut-vinyl application with the impressive photographic capabilities of the digital world.

With premium designs, Elite says, this powerful combination delivers eye-popping results every time. This option is ideal for companies with set budget considerations and is also a fantastic cost effective solution for that extra visual punch in fleet advertising.

Elite says with a partial wrap, you maximize impressions with minimal investment. That’s true. You sort of leverage the background color of the vehicle as a backdrop for high-resolution images. It does make an impact, though I’m not sure it’s quite the same result as a full vehicle wrap.

Click here to see some examples.

Here’s a quick look at Sandness’s van. This is the first step towards learning vinyl application or vehicle wraps — starting with a small logo and some lettering. You will get in over your head if you try to do a vehicle wrap without educating yourself. But you can’t do much damage on a small job like this one. Kudos to Krumme Designs for a true professional vinyl application.

Avery Dennison’s Graphics & Reflective Products Division is teaming up with Roland to make the lives of vehicle wrappers a little easier.

Avery just announced that its Easy Apply RS Technology – popular with vehicle wrap installers – will be featured in the Roland Restyling Solution, the newest addition to Roland’s award-winning media line.

“We are excited to bring our new Roland Restyling Solution featuring Avery Dennison Easy Apply RS Technology to the vehicle wrap market,” says Rick Scrimger, vice president and general manager for Roland DGA Corp.   Read the rest of this entry »

ElevenTen Color has some good news for you. The company just announced  two new products in its Luminosity media portfolio, Ultra-Removable Adhesive Vinyl and Pressure Sensitive Laminating film.

Ultra-Removable Adhesive White Vinyl is available in 54 inch and 60 inch by 50 yard rolls. The film is compatible with Solvent and Eco-Solvent based inks and has an indoor lifespan of up to two years. The adhesive technology allows for this material to be removed and re-applied multiple times with out tools or cleaners.

This ultra-removable vinyl is a valuable tool when creating advertisements, promotions, wall graphics and trade show displays along with being ideal on painted walls, wallpaper, windows and wood paneling.

Looking for a quick primer on how to make a vinyl banner? There’s some fast and dirty instructions at Binkboy’s site. Click here to see the words and pictures that describe the trade.

You gotta love this article in the Wisconsin State Journal, extolling the virtues of vehicle wrapping. Here’s a quick excerpt:

Wrapped vehicles — boats to buses, sedans to semitrailers, enveloped in brightly colored graphics — are becoming popular marketing tools for businesses big and small.

“Companies are looking for more effective and unique ways of advertising and this is one of them, ” said Bruce Mendelsohn, director of communications for the Marketing Research Association. “I would suspect you ‘ll see more of it. “

We will see more of it, and we need more installers to serve the needs, ultimately. If you have been thinking about getting into vehicle wrapping, this is a good time. But you need some vehicle wrap training. You can get some good training from the PDAA, as well as check out our e-books on vehicle wrapping by clicking here.

There’s a good overview of color management for vinyl printing over at Digital Output magazine. Here’s a little excerpt”

Fewer proofs means less ink and paper waste and a more efficient production cycle. Efficiency is also realized through predictably. Implementing color management will give you an understanding of the gamut limits of monitors and printers, essential information that pertains to which colors can be accurately reproduced and which can�” says C. David Tobie, product technology manager, Datacolor. Armed with that knowledge, you’ll minimize mistakes.

Color management systems are vital if you are working with vinyl, especially if you are doing any work with major brands that have be be johnny on the spot with the color. Check out our e-book on colors and you’ll discover everything you need to know and maybe a little more.