Mutoh’s Vehicle Wrap Seminar March 19-20 had a successful turnout!  Attendees walked away with a plethora of insightful hands on training and experience.  The class was designed to provide the guests with a competitive advantage in the car wrapping business.

Justin Pate’s graphic installation expertise was the cornerstone that taught speedy installation tricks and ways to avoid mistakes. Todd LaBrie, Owner of Carwraps, presented all aspects to effectively produce wraps and earn a large profit.  Read the rest of this entry »

Mobile advertising media is getting popular with savvy business marketing heads as an extremely cost effective form of advertising. Mobile advertising provides advertisers the opportunity to send their message across a large volume of audience in attractive and effective way by using high impact images on vehicle like trucks, vans, cars, etc. Read the rest of this entry »

Elite Wraps is pushing the concept of ‘partial vinyl vehicle graphics.’ That’s an interesting new twist on the concept, marketed a bit differently. The approach combines the traditional cut-vinyl application with the impressive photographic capabilities of the digital world.

With premium designs, Elite says, this powerful combination delivers eye-popping results every time. This option is ideal for companies with set budget considerations and is also a fantastic cost effective solution for that extra visual punch in fleet advertising.

Elite says with a partial wrap, you maximize impressions with minimal investment. That’s true. You sort of leverage the background color of the vehicle as a backdrop for high-resolution images. It does make an impact, though I’m not sure it’s quite the same result as a full vehicle wrap.

Click here to see some examples.

Finally, a research study into the vehicle wrapping industry. Frost & Sullivan put out the paper. It’s a solid research firm and I’m sure it’s a strong study. But it’ll cost you… Click here to find out more. In the meantime, I am going to see if I can find a summary on this to share.

Want a little history on the vehicle wrap industry and how advertisers drove it to new heights? Check out this short article on Bargain Quest. It even talks about what vinyls work best.

While AIG is spending millions on executive getaways, Prudential is spending its money the smart way: on a van wrap. Check out these cool pics and read a little more at Signs By Tomorrow.

Avery Dennison’s Graphics & Reflective Products Division is teaming up with Roland to make the lives of vehicle wrappers a little easier.

Avery just announced that its Easy Apply RS Technology – popular with vehicle wrap installers – will be featured in the Roland Restyling Solution, the newest addition to Roland’s award-winning media line.

“We are excited to bring our new Roland Restyling Solution featuring Avery Dennison Easy Apply RS Technology to the vehicle wrap market,” says Rick Scrimger, vice president and general manager for Roland DGA Corp.   Read the rest of this entry »