3M Commercial Graphics will showcase its 3M Scotchprint Wrap Film Series 1080 for thousands of car enthusiasts at select 2012 NASCAR races.
“3M’s extraordinary wrap films are already used on many NASCAR vehicles, but fans may not realize that they too can use it to create a custom look of their own,” said Doug Blackwell, business development manager for 3M Commercial Graphics. “We are excited for this promotion to get people talking about car wraps and to connect them with our network of professional installers.”
At seven events over the course of the 2012 NASCAR season, 3M Commercial Graphics will set up a demonstration area outside of the track where visitors can watch a car being customized with car wrap films from 3M. The demonstrations will showcase a variety of the film 1080’s 34 distinct combinations of colors and finishes. Booth staff will be available to answer questions, hand out product samples and provide information on how visitors can create their own custom car wrap with the help of their nearest 3M Certified and 3M Preferred Graphics Installer.
Scotchprint Wrap Film Series 1080 and other 3M car wrap films will be given even wider exposure at the race taking place in Phoenix, Ariz., on Sunday, March 4. At this event, the 3M-sponsored car driven by Greg Biffle will be wrapped in a printed snakeskin design with a matte finish and Scotchprint Wrap Film 1080-CF12 (black carbon fiber). The design will prominently feature 3Mwraps.com. Visitors to the website will find more information about wrapping a business vehicle or a personal vehicle using Scotchprint Wrap Film Series 1080 and other great 3M films.
The dates and locations where the car wrap demonstrations will take place are:
3M is a longstanding sponsor of NASCAR, and in addition to sponsoring the No. 16 car driven by Greg Biffle, the company is also a Contingency Decal Program participant. 3M has many products designated as “Officially Licensed Products of NASCAR” or “NASCAR Performance Products,” and also offers hundreds of products that are used in racing and automobile production and maintenance.
3M Commercial Graphics and Seiko I Infotech Inc. (SIIT) introduce GX 3M inks—vibrant, flexible colored inks made for use in the Seiko I Infotech ColorPainter H Series Printers. Designed for printing on many 3M brand opaque, translucent and reflective graphic films, GX 3M inks can be applied on or to fleet and vehicle graphics, indoor and outdoor signs, and promotional graphics.
The solvent inks have excellent conformability, and are available in eight rich colors, which include cyan, magenta, yellow, black, light cyan, light magenta and two shades of white. GX 3M inks are suitable for graphic films applied on compound curves, corrugations, and riveted and flat surfaces, offering outstanding versatility to users. When protected with the proper 3M overlaminate, the inks are also durable and weather resistant.
“We are proud to collaborate with Seiko Instruments USA and to introduce the SIIT 3M Ink series to the market,” said Adam Larson, marketing supervisor, 3M Commercial Graphics. “The Seiko ColorPainter H Series has proven to be a successful printer in the wide format graphic industry; we are excited about the opportunity to offer a co-branded ink for this reputable machine.”
The combination of GX 3M inks and ColorPainter H Series Printers gives users a valuable tool for productivity, quality, and cost effectiveness. ColorPainter H Series Printers are built for reliable operation in high-volume environments and offer industry-leading printing speeds and rich saturated color output. These cost effective printers produce graphics backed by the 3M™ MCS™ Warranty. As the first finished graphics warranty in the industry, the 3M MCS Warranty helps protect discriminating users who require optimum performance for the intended life of the graphics.
“3M’s reputation in the industry made it an easy choice to partner with them to create this ink series,” said Pat Ryan, general manager, Seiko Instruments USA, Inc. “With 3M’s thorough testing and confident backing of its products, our customers know they can be confident too.”