There’s an article over in India Business magazine about the benefits of commercial vehicle wrapping in business promotion. Are advertisers in this Asian nation beginning to catch on to what Western marketers have already figured out?

If you haven’t taken the time to develop your own marketing messages through press releases and web sites that feature the benefits of vehicle wrapping to advertisers, now is the time. VinylInsider can help you promote your vehicle wrapping business. Just give us a call.

The Avery Graphics Digital Media Swatchbook, a new tool developed to make choosing the right Avery Graphics digital print medium and overlaminate for each project simple, is now available in North America from Avery Dennison’s Graphics & Reflective Products Division.

“Avery Dennison is the industry leader in developing easy-to-use tools for its customers,” said Joel Ross, Global Marketing Communications Manager. “The Digital Media Swatchbook features our broad offering of digitally printable cast and calendered products and overlaminates, so users can compare finishes and adhesives and choose the products that suit their specific job.”

The new Swatchbook complements the Avery Graphics Color Selector, which has presented swatches of Avery’s full range of pigmented films for many years

The entire Avery Graphics digital media product offering is organized in the Digital Media Swatchbook by category, including: Ultimate Cast, High Performance Calendered, Intermediate Calendered, Promo-Calendered, Specialty Films and the new EcoFriendly line. Each product swatch is digitally printed with its product name for ease of ordering and comparing finish and adhesive.

All Avery Graphics digital overlaminates are also organized by category: Ultimate Cast, High Performance Calendered, Promo Calendered and Specialty Films. Swatches are printed with product names and a digital image so customers can easily see the difference between gloss, luster and matte overlaminates.

To request a free Digital Media Swatchbook or Color Selector, contact your Avery Graphics distributor or email the sample department at samples.graphics@averydennison.com.  Visit www.averygraphics.com <http://www.averygraphics.com>  to locate a distributor (on the Partner Page) or for additional product information.

Want to see an ultra-fast example of applying vinyl car decals? You can, thanks to this YouTube video on the topic. Check it out — and create your own. When you do, let us know so we can post it.

Mutoh America announces the official release date of the Carwraps® Business Builder Program. The Carwraps® Business Builder program, valued at over $5,000, is offered FREE by Mutoh with the purchase of a ValueJet 1304, or 1614 printer and is available beginning January 4th 2010.

This unique and cutting-edge teaching program is geared toward companies and individuals interested in entering the vehicle graphics industry, as well as experienced “wrappers” who are looking to gain a competitive edge.
The program is comprised of three important elements: Training, Support, and Marketing Assistance with the pri-mary objectives being greater efficiency and effectiveness resulting in higher profits.

With streaming HD videos, live monthly webinars, one-on-one project management support, ready-to-print wrap designs, discounted artwork composition services and discounted hands-on installation training, there is simply no easier way to learn vehicle wrapping available anywhere.

In addition to training and support, every Business Builder Member is eligible for the opportunity to be listed (by location) on Carwraps.net—the nations number one vehicle wraps provider on the worldwide web**. “No manu-facturer has ever offered a free training and marketing platform for vehicle wraps—until now and Mutoh is very excited to bring this very unique product to today’s industry,” says Brian Phipps, Director of Sales at Mutoh.

To begin using the Business Builder Training Program, new Mutoh owners simply register their printer online and they are automatically enrolled for the online training, webinars, “Ask a Pro” support forums and “live” sales sup-port. Membership is good for 12 months from the purchase date of their printer. In this time Members can watch videos, visit the Q&A forums, submit questions and call directly for technical support on sales and project man-agement related issues. They can also sit in on “live” graphic design webinars, and access low-cost vehicle wrap design files.

At the time the six-month period is reached, Carwraps® Business Builder Members are also eligible for reduced rate hands-on installation training, testing and listings on Carwraps.net. “We receive over a $1,000,000 per month in web based job leads and have the highest visibility on the web.” Explains Todd LaBrie, President of Carwraps, Inc. “No other wrap company can get you trained and put you in touch with the buying public like Carwraps can—and Mutoh makes this easier than ever.”

Carwraps® is a recognized leader in the sales and marketing of vehicle wraps and graphics making the Carwraps® Business Builder by MUTOH — not only a substantial value, but also a valuable ally for combating the learning curve usually associated with this exciting and highly profitable advertising medium.