Avery Dennison Graphics & Reflective Products Division today introduced two new Easy ApplyTM Technology calendered products in its digital media portfolio– MPI 2903 Gloss Easy Apply and MPI 2923 Matte Easy Apply– that provide high quality graphics for a wide variety of indoor and outdoor applications.

“Avery calendered MPI Easy Apply films are the right choice for POP/trade show graphics and indoor or outdoor signage applications,” said Lance Hutt, Global Digital Product Manager for Avery Dennison Graphics & Reflective Products Division. “Calendered pressure-sensitive films are one of the largest and fastest-growing digital product segments in the signage and graphics industry. The new Avery films feature Avery Dennison Easy Apply Technology, gray adhesive and digitally optimized face films.“

MPI 2903 Gloss Easy Apply and MPI 2923 Matte Easy Apply provide:
Easy Apply Technology that helps installers eliminate wrinkles and bubbles through air egress channels  Digitally optimized face film that makes images really pop Support by the industry’s largest free online ICC Color Profile library
Solvent adhesive that deliver exceptional permanent adhesion performance on a wide variety of substrates Opacity through a gray adhesive Calendered MPI Easy Apply films are ideal for floor, POP and window graphics, as well as wall and indoor/outdoor signage. The high opacity of the films allows them to cover existing graphics.

MPI 2903 Gloss Easy Apply and MPI 2923 Matte Easy Apply are available in three widths – 60”, 54” and 30” – and custom configurations are also available. The Avery Graphics ICS Performance Guarantee is written assurance that Avery Graphics products perform exactly how they should, from production through application and for the life of the graphic.

Leave a Reply