Mobile advertising media is getting popular with savvy business marketing heads as an extremely cost effective form of advertising. Mobile advertising provides advertisers the opportunity to send their message across a large volume of audience in attractive and effective way by using high impact images on vehicle like trucks, vans, cars, etc.

A recent research study by Traffic Audit Bureau shows that 96% of people in the U.S. travel in some sort of vehicle every day, which translates to millions of impressions of mobile advertising each year from a single auto wrap.

Talking about the fast-growing trend in mobile advertising, Ms. Tonya Severance, marketing head of B2B Media, a leading mobile wrapping advertising company says that “Vehicle wrap advertising is growing fast because it offers several remarkable benefits. It is not only cost-effective and has a low entry cost, but has the capability to reach a large national audience and deliver unparalleled visual impact. It offers lower cost per 1000 messages (CPM) than traditional advertising, provides exclusive non-competing message space and flexibility to remove or change it anytime.”

According to Cox Communications/Eagle Research, car wraps rank high among advertising media for positive associations. Their study shows that 61% of the target population spends over one hour and 33% spend over two hours on the road each day. 47% of respondents surveyed between the age group of 18 and 34 years found car wraps especially memorable.

“Many companies find this media convenient as it not only gives them a low entry cost, but allows them to scale up their campaign to a higher level as their business grows. Today, we serve a large number of customers who use mobile advertising media effectively to promote their products, services, create awareness, run teaser campaigns, supplement their TV/Radio advertising or just build brands,” added Ms. Severance.

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