Gretchen Peck over at Digital Output magazine has put out an interesting article called “Going Ape for Vehicle Graphics.” In it, she discusses APE Wraps and its ‘art of vinyl.’ She spoke to Troy Downey, who I’ve chatted with a few times. He’s a great guy and very knowledgeable about what he does.
“We started out in the hot rod industry—vehicle restoration—years ago, with custom paint jobs,” Downey recalls. “About seven years ago, we started to notice digital print that could actually simulate paint jobs that would otherwise cost between $40,000 and $60,000.”

The article tells how Downey invested in some equipment—including a Seiko I Infotech Inc. ColorPainter 64—and APE Wraps was born.

“Since then, we’ve seen a 780-degree change in the industry. It has reinvented itself three times over,” Downey asserts. “I think we’re actually at a pinnacle now, when the inks are right; the equipment is right, and the media is thinner. We’re at a point where the focus is on execution.”

Click here to read the rest of this article.

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