Vehicle Wrapping: You Gotta Know What You Are Doing
There’s an inspirational story in the Memphis Business Journal about the success of local sign guys in the face of competition. It features a Fast Signs franchisee and LSI’s Mason Ezzell III.
The story tells how LSI started as a laminator and bindery business but evolved into identification, promotional products and digital printing for signage. Ezzell says his company made a big investment in large format printers when the equipment was expensive. Ezzell sees competition growing, but like his counterpart at Fast Signs, he’s not worried because of reputation and the company’s expertise in vehicle wrapping.
But note was Ezzell says about vehicle wrapping - wise words from an experienced man:
“You can get a printer for 10 grand, and that’s what has pushed a lot of his competition into doing more digital work,” Ezzell told the Memphis Business Journal “People try to branch into vehicle graphics, too, but you’ve got to know what you’re doing.”
Ezzell is right. You can ruin your reputation in a hurry if you venture out into things you don’t understand without the right training and knowledge. That’s why VinylInsider has produced “How to Wrap Vehicles,” an e-book that’s a fraction of the cost of formal training, and will give you the basics so you can experiment yourself. You may still opt for training, but you’ll be far ahead of the curve if you do decide to go.
Happy Wrapping!
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