More advertising agencies and Fortune 500 corporations are moving towards city skylines to brand their products and kick off mega marketing campaigns in a more dramatic fashion. As billboards become more the norm, many firms are turning to building wraps and wallscapes to get their messages across to the public. According to I.T. Strategies, the outdoor building wrap market is forecast to grow at a 15 percent clip between 2006 and 2010.

Some building wraps can go beyond ten stories high depending on the size of the building. Custom sizes and shapes are another option that can also be utilized for added dramatic impact. The creative teams at these agencies realize the sky’s the limit when it comes to getting their brand message to the people driving by or walking on the streets below.

Click here to read the rest of this article in Wide-Format Imaging magazine, and be sure to pick up our e-book on megawraps.

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