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How Did Vehicle Wrapping Get Started?
Wed, Oct 17, 2007
Decals are one thing, but who ever came up with the idea to completely wrap a car, bus, truck or van with vinyl?A new article offers you some insight…
As lifestyles became faster than ever, the only way for marketers to stay abreast with their clients is to catch up with their speeds — thus, the birth of mobile ads and the vehicle wrapping industry.The trend is believed to have started with long-haul trucks in the mid-90s.
Since these vehicles travel great distances, advertisers saw an opportunity to reach a wider audience by placing colorful vinyl ads on their bodies. And, because it proved effective in generating recall, delivery trucks.
Click here to read more about the birth of the vehicle wrapping industry.
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