What does vehicle wrapping have in common with politics? Plenty, it seems. Katelyn Khatib at Hotcards.com explores Senator John McCain’s vehicle wrapping strategy, which is an interesting aspect of his campaign.
She writes, “McCain is leaning heavily on his ‘Straight Talk’ slogan. He’s the only candidate to be really pushing the advertising potential of vehicle wrapping so far this season. His tour bus, as he constantly points out, is known as, and christened, ‘The Straight Talk Express.’ It just might roll into your town any day now! Wow!
Of course, as she points out, all the candidates have nicely wrapped tour buses. But McCain is the only one who’s really giving his its own personality. This is good for McCain, but it’s also good for vehicle wrapping. I can’t wait to see what Hillary Clinton comes up with.