Pantone has unveiled the PANTONE Goe System, a new color inspiration and specification system for the graphic arts industry since the introduction of the PANTONE MATCHING SYSTEM 45 years ago. With 2,058 new PANTONE Colors, the PANTONE Goe System is designed to inspire creativity and fulfill the requirements of a fast-changing, technologically advancing industry. The System includes modern tools and interactive software to improve versatility in an increasingly global, multimedia environment.

“The original PANTONE MATCHING SYSTEM was designed to meet the needs of an industry that was functioning without a precise and reliable way to communicate color,” explained Richard Herbert, president of Pantone, Inc. “The PANTONE Goe System works in concert with the PANTONE MATCHING SYSTEM to empower everyone in the creative and production process with a simpler, more complete, user-friendly workflow from the moment of inspiration to the realization of a finished project. Just as the original System enabled the industry to step into its future, PANTONE Goe will impel designers and printers to stay competitive and versatile in today’s challenging and evolving marketplace.”

The 2,058 new colors in the PANTONE Goe System are arranged in an intuitive, chromatic order for easy, precise, cross-media color selection and specification. The PANTONE Goe System includes the PANTONE GoeGuide and PANTONE GoeSticks, a two-volume set of adhesive-backed chips, along with intelligent software for creating color palettes that can be imported into applications, shared among coworkers and clients, and archived for future reference.

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