Need some help convincing your clients that vehicle wrapping is a strong option for advertising? Check out this list from Loudocean Designs for a few tips. Click here to read their info. There some good pointers you may not have thought of before.

When was the last time you saw a truly neutral black and white photograph produced on an inkjet printer? If your answer is never, Daniel Halkyard over at Wide-Format Imaging magazine challenges you to read on.

“What makes this so difficult to achieve?,” he asks. With the precision of photo editing software, monitor calibration tools, ICC color profiles and new ink technology, you would think you could just set your printer or file to black and white and produce a black and white print to rival the best of Ansel Adams.

Click here to read more and start doing fine art black and white wraps today.

What does vehicle wrapping have in common with politics? Plenty, it seems. Katelyn Khatib at Hotcards.com explores Senator John McCain’s vehicle wrapping strategy, which is an interesting aspect of his campaign.

She writes, “McCain is leaning heavily on his ‘Straight Talk’ slogan. He’s the only candidate to be really pushing the advertising potential of vehicle wrapping so far this season. His tour bus, as he constantly points out, is known as, and christened, ‘The Straight Talk Express.’ It just might roll into your town any day now! Wow! Read the rest of this entry »

The Kelly & Jones Texas Tremor Team is looking for another victor in the O’Reilly Fall Nationals. The team will debut new associate sponsor Skinz Wraps this weekend. Skinz Wraps recently completed a full truck and trailer vinyl wrap on the team’s transporter, highlighting the team’s 20-plus years of racing in Top Alcohol Funny Car. The wrap might not help them win, but at least they’ll look good trying. This marks the rise of NASCAR-like wraps. Let me know if you want to know more. In the meantime, click here to see a picture of the racing vehicle for your self.

Océ introduced the Océ CS9060 eco-solvent inkjet printer for creating indoor and outdoor display graphics prints. The company is targeting people who are entering the digital printing market or companies that are already active in this market and want to expand their production capacity. Read the rest of this entry »

You gotta love posts like this one…

“In comes vehicle wrapping. Because people are almost always mobile, advertisers have come up with a novel way of getting their messages across — that is, by literally keeping up with rush hour speeds. Vehicle wrapping is a method that moulds self-adhesive vinyl into the bodywork of any vehicle to make it appear like it was simply painted on. The ‘wrap’ can contain all kinds of prints, from the owner’s favorite cartoon character, or, if he’s that vain, a blow-up photo of himself. Most importantly, it can carry advertisements.” Read the rest of this entry »

An overlaminate, in its simplest term, is a transparent film used for graphic protection over other graphics such as floor, fleet, or outdoor graphics, writes Neal McChristy over at Wide-Format Imaging magazine.

“Overlaminates can not only lengthen print life in the sun by acting as a “print sunscreen,” but also have the capability to protect prints from humidity and the weather by sealing the print more securely. In floor graphic applications, overlaminates protect from scuffing and slip resistance. Specialty or performance overlaminates can also provide graffiti protection and easier cleaning, according to Jared Johnson, marketing manager, 3M Graphics Market Center.

“Overlaminates are generally required for digitally printed graphics for exterior applications,” said Johnson. “Most overlaminates have UV inhibitors in them to help extend the life of the graphic, and reduce fading of the inks. However, an overlaminate can only extend the life of the inks, so the ink formation is very important to the overall life of the graphic.”

Click here to read the rest of this article.