Avery Does Watercraft
As the summer boating season heats up, Avery Graphics is releasing an improved vinyl for wrapping boats. Consumers have entered the wrap market, having boats, cars and motorcycles personalized with images and graphics they choose.
“When we began wrapping cars, our initial customer base was large corporations with fleets and small businesses wrapping the company car,” said Mike Grillo, President of Road Rage Designs in Spring Grove, IL north of Chicago. “We have been in the wrap and wide-format market for 15 years and have seen a surge in consumers having their personal boats, cars and trucks wrapped.”
MPI 1800 EZ is a glossy cast vinyl film that now features Avery Dennison’s Easy Apply Technology making it easier to apply to gelcoats and fiberglass surfaces.
“Applying boat wraps with MPI 1800 EZ is now even easier,” said Lance Hutt, Global Product Manager for Digital Products, Avery Dennison Graphics & Reflective Products Division. “MPI 1800 EZ is the ideal solution for marine watercraft that require permanent long-term adhesion and premium print performance.”
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