Joel Ross from Avery Dennison Graphics and Reflective Products wrote this great article for Screen Printing magazine. Without a doubt, he writes, vehicle wraps continue to grow in popularity and effectiveness and have become an important component in the mix of outdoor advertising media.
The first wrap was created a bit more than a decade ago, he shares, turning an average city bus into a moving billboard. Since then, every type of vehicle has become fair game for wrapping with printed pressure-sensitive vinyl graphics.
You know, I just spoke with Joel today and we talked about a lot these sorts of issues, as well as what the future holds for vehicle wrapping. I’ll be sure to share that with you in the coming weeks. In the meatime, click here to read the article in Screen Printing for yourself.
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