3M, the global technology company, has brought together its expertise in high quality graphics and knowledge of the commercial vehicle sector to launch 3M Fleet Advertising, a flexible solution aimed at the rapidly expanding fleet advertising market.

Designed to take advantage of an industry that has grown steadily over the past few years, 3M Fleet Advertising is offering a ’superior service’ to fleet owners and brand managers looking to create highly effective outdoor advertising and promotional impact.

3M conducted extensive research prior to launching the new solution, and found that the most important requirements for fleet advertising amongst blue chip brands were: the long term credibility of the supplier; the quality of the graphics; and use of re-usable materials.

In response, 3M launched its new system using an ultra-slim framing system combined with existing 3M print technologies. It is also offering a fully comprehensive warranty on every part of the system, and innovative finance solutions.

Ads will be printed onto film, laminated on to 3M panels and slotted into the framing system which is bonded to the vehicle sides. The panels have a 3M clear coat which resists dirt, protects against abrasion and adds to the clarity of the image.

At the end of the campaign, the film can be peeled off and the panels can be used again and again, thereby reducing unnecessary waste.
Click here to read the rest of this release in Sign Update.

One Response to “3M Innovation Transforms Fleet Advertising Market”

1. Bert Says:
   October 4th, 2007 at 2:28 am

   Really interesting article- have you seen their website?

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