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MotorWeek Taps Vehicle Wrapping
When the folks behind the television show “MotorWeek” wanted to promote their Drivers’ Choice Awards, they hit the road, according to an article in the Baltimore Examiner. Maryland Public Television, which produces the show, and Baltimore-based public relations firm Verb Communications decided to wrap a Kia Sedona van in advertising to call attention to the awards, which highlight different vehicles for their consumer focus.
This is a great example of vehicle wrapping’s entry into the mainstream. Public relations folks are getting the hint: putting vinyl graphics on vehicles is a great way to generate attention.
I talked with Lisa Shenkle, the presidnet of VERB! Communications about this because it was here idea. Here’s what she said: “It was an idea of mine to do something different this year and take advantage of the on-the-road audience vs. the cost of a single, stationery billboard.” She’s one smart cookie. She did get media coverage for her client.
Click here to read the story about this MotorWeek vehicle wrap.
