On Thursday, March 8, HP took the stage at the Photo Marketing Association’s (PMA) annual convention with an exciting announcement for graphic artists and professional photographers. HP unveiled a new collection of color sciences called HP DreamColor Technologies that makes it easy to produce accurate, predictable and consistent color across a series of digital devices and applications.

“As the leader in digital color solutions, we are continually looking for ways to help our customers be successful. One of their biggest issues is around accurate and predictable color across viewing and printing devices,” said HP Executive Vice President of Imaging and Printing Vyomesh (VJ) Joshi. “Today, with HP DreamColor Technologies, HP is putting our customers back in control of their creative process.”

HP DreamColor Technologies draw on HP’s 25 years of printing leadership. This system was originally conceived to help meet a request for color accuracy from DreamWorks Animation SKG™, and was refined to meet their demanding standards. After confirming its success at DreamWorks, HP decided to bring HP DreamColor Technologies into the graphic arts market — making it possible for graphics professionals to put into print what customers expect to see.

The first products to feature HP DreamColor Technologies are professional photo printers and digital presses — the HP Designjet Z2100/Z3100 Photo Printer series, the HP Indigo 5000 and ws4500 presses, and the HP Photosmart Pro B9180 Photo Printer. HP DreamColor Technologies will be integrated into HP products coming to market throughout 2007 and beyond.

Ink. There are many different kinds you could use. There’s fine art inks, eco-solvent inks, water-soluble inks… There are white inks, spot colors, third party inks. You get the picture. There’s plenty to know about inks and it’s vital to vinyl installers like you. What you don’t know about ink could come back to bite you. What you do know about ink could make you money. Find out what every vinyl installer needs to know about inks in this e-book by veteran sign industry reporter Jennifer LeClaire.

This how-to style e-book is jam packed with expert advice from leading vinyl gurus and manufacturers. You’ll discover:

• When to use eco-solvent inks
• Why fine art inks might work for you
• The advantages of spot color
• The pros and cons of UV-curable inks
• The good, bad and ugly of third-party inks
• When to consider expanding your color gamut
• And much more!

Think Ink offers you an inside look from industry experts on how to decide which ink is right for your vinyl job. This 150-page e-book includes a vinyl tool installation checklist and a vinyl installer’s glossary.

Vinyl application training schools and videos could cost you hundreds – or even thousands. This e-book series will put you on the fast track to vinyl application profits. Buy it now for only $59.97 with no shipping!

If you are the “show me, don’t tell me” type, then you’ll appreciate this e-book full of case studies of all types of vinyl installations. Here’s your opportunity to read about how installers are overcoming unique challenges – first hand. Read about dozens of real life examples in this e-book by veteran sign industry reporter Jennifer LeClaire.

This how-to style e-book is jam packed with colorful illustrations from leading vinyl gurus and manufacturers. You’ll discover:

• Why installers use certain types of vinyl
• How installers ensure top quality
• How monorail vinyl installers fought time restrictions
• How building wrappers fought weather issues
• One-on-one interview with vinyl guru Rob Ivers
• And much more!

Vinyl Installation in Action offers you an inside look at hands on vinyl applications from experts around the world. This 90-page e-book includes plenty of examples to answer your questions and stimulate your imagination.

Vinyl application training schools and videos could cost you hundreds – or even thousands. This e-book series will put you on the fast track to vinyl application profits. Buy it now for only $29.97 with no shipping!

It’s time to venture into the great indoors with interior vinyl wraps. That’s right, wrapping is not just for vehicles or buildings anymore. Sophisticated businesses are looking to vinyl installers to wrap portions of their interior. There’s big money to be had for pros that know the ins and outs. Let experts show you the way in this e-book by veteran sign industry reporter Jennifer LeClaire.

This how-to style e-book is jam packed with colorful illustrations from leading vinyl gurus and manufacturers. You’ll discover:

• How to approach interior wraps
• Selecting the right media for the job
• New wood grain and textured vinyls for effect
• The inherent challenges of interior wraps
• One-on-one interview with vinyl guru Rob Ivers
• And much more!

Interior Applications offers you an inside look from industry experts on how to approach the interior vinyl installation opportunities. This 30-page e-book includes an introduction by 3M gurus, a vinyl tool installation checklist and a vinyl installer’s glossary.

Vinyl application training schools and videos could cost you hundreds – or even thousands. This e-book series will put you on the fast track to vinyl application profits. Buy it now for only $39.97 with no shipping!

Ready to play with the big boys? Wrapping buildings, subways and other mega facilities is not for the faint of heart. You’ll need new skills and new insights to succeed in this arena. Before you rush to purchase a flatbed printer, get some advice from megawrap experts in this e-book by veteran sign industry reporter Jennifer LeClaire.

This how-to style e-book is jam packed with colorful illustrations from leading vinyl gurus and manufacturers. You’ll discover:

• How to approach a megawraps
• Selecting the right media for the job
• The inherent challenges in megawraps
• Understanding scheduling challenges
• Avoiding weather issues
• One-on-one interview with vinyl guru Rob Ivers
• And much more!

Megawraps offers you advice from industry experts on how to approach the biggest and baddest wraps in town. This 40-page e-book includes an introduction by 3M gurus, a vinyl tool installation checklist and a vinyl installer’s glossary.

Vinyl application training schools and videos could cost you hundreds – or even thousands. This e-book series will put you on the fast track to vinyl application profits. Buy it now for only $49.97 with no shipping!